Google Doc Version

Josh Segars

Product Design Player-Coach

512.222.7667

connect@joshsegars.com

I am a designer, mentor and team builder with two decades of experience in product design, both as a founding designer and later stage transformational leader. With experience in retail, healthcare, artificial intelligence and entrepreneurship, I have a proven track record of leveraging design as a core business driver for complex and diverse industries. Always remaining hands-on, I am also comfortable at the tactical level, researching, designing, and coding along with my team mates.

Core Competencies

Leadership & Strategy: ROI-focused approach, design advocacy, stakeholder alignment, creative direction, team curation and mentorship

Design Excellence: driving business outcomes through design, proven UX/UI innovation, award-winning accessible design

Cross-Industry Impact: fitness & wellness, healthcare, financial services, enterprise resource planning, e-commerce

Tech & Process: design system modularity and scalability, cross-functional design integration, AI integration for design efficiency

Experience

Fitness Blender – Chief Experience OfficerJun 2019 – Present | RemoteTransformed the business from ad-supported YouTube content to a direct-to-consumer wellness subscription platform. Developed a user-centric growth strategy that led to 1.5x revenue over advertising income within the first two years.

Bright Health – Vice President, DesignJun 2016 – May 2019 | Austin, TXDrove design solutions for member onboarding and retention with a focus on maintaining in-network provider continuity. Built and scaled the design team through direct hires and service provider acquisition to support the business at each stage from startup to billion dollar enterprise.

CognitiveScale – Creative DirectorAug 2014 – May 2016 | Austin, TXCreated innovative product and experience design for early AI-powered B2B and B2C enterprise solutions. Worked closely with engineering teams to craft first-of-their-kind user flows for AI-driven interfaces. Increased company valuation with multiple U.S. design patents for AI-generated content and user feedback training models.

Elemental Blend – Creative Director / Co-FounderJan 2002 – Aug 2014 | Austin, TXFounded and operated a multidisciplinary design firm providing visual systems across print, web, and mobile platforms. Developed award-winning work for early CSS-based, accessible web design. Grew and expanded the business for 12 years leading to a successful sale in 2014.

Strategic Execution

MethodologiesZero to One (0→1), Human-Centered Design (HCD), Jobs-to-be-Done (JTBD)

Project ManagementSprint Planning, Scrumban, Atlassian Suite, Trello

Systems and OpsFigma, Adobe CC, HTML5, CSS3, Sass/Less, Final Cut Pro, Motion, Logic

Education

Academy of Art University2003 – 2004 | New Media

Continuing education for web design techniques, HTML, and CSS.

Texas Tech University1998 – 2002 | Design Communications

Graphic design studies, pre-press production, visual systems, and product packaging design with a minor in photography.

© 2026 Josh Segars, All Rights Reserved.

Built using an

AI Workflow

Google Doc Version

Josh Segars

Product Design Player-Coach

512.222.7667

connect@joshsegars.com

I am a designer, mentor and team builder with two decades of experience in product design, both as a founding designer and later stage transformational leader. With experience in retail, healthcare, artificial intelligence and entrepreneurship, I have a proven track record of leveraging design as a core business driver for complex and diverse industries. Always remaining hands-on, I am also comfortable at the tactical level, researching, designing, and coding along with my team mates.

Core Competencies

Leadership & Strategy: ROI-focused approach, design advocacy, stakeholder alignment, creative direction, team curation and mentorship

Design Excellence: driving business outcomes through design, proven UX/UI innovation, award-winning accessible design

Cross-Industry Impact: fitness & wellness, healthcare, financial services, enterprise resource planning, e-commerce

Tech & Process: design system modularity and scalability, cross-functional design integration, AI integration for design efficiency

Experience

Fitness Blender – Chief Experience OfficerJun 2019 – Present | RemoteTransformed the business from ad-supported YouTube content to a direct-to-consumer wellness subscription platform. Developed a user-centric growth strategy that led to 1.5x revenue over advertising income within the first two years.

Bright Health – Vice President, DesignJun 2016 – May 2019 | Austin, TXDrove design solutions for member onboarding and retention with a focus on maintaining in-network provider continuity. Built and scaled the design team through direct hires and service provider acquisition to support the business at each stage from startup to billion dollar enterprise.

CognitiveScale – Creative DirectorAug 2014 – May 2016 | Austin, TXCreated innovative product and experience design for early AI-powered B2B and B2C enterprise solutions. Worked closely with engineering teams to craft first-of-their-kind user flows for AI-driven interfaces. Increased company valuation with multiple U.S. design patents for AI-generated content and user feedback training models.

Elemental Blend – Creative Director / Co-FounderJan 2002 – Aug 2014 | Austin, TXFounded and operated a multidisciplinary design firm providing visual systems across print, web, and mobile platforms. Developed award-winning work for early CSS-based, accessible web design. Grew and expanded the business for 12 years leading to a successful sale in 2014.

Strategic Execution

MethodologiesZero to One (0→1), Human-Centered Design (HCD), Jobs-to-be-Done (JTBD)

Project ManagementSprint Planning, Scrumban, Atlassian Suite, Trello

Systems and OpsFigma, Adobe CC, HTML5, CSS3, Sass/Less, Final Cut Pro, Motion, Logic

Education

Academy of Art University2003 – 2004 | New Media

Continuing education for web design techniques, HTML, and CSS.

Texas Tech University1998 – 2002 | Design Communications

Graphic design studies, pre-press production, visual systems, and product packaging design with a minor in photography.

© 2026 Josh Segars, All Rights Reserved.

Built using an

AI Workflow

Google Doc Version

Josh Segars

Product Design Player-Coach

512.222.7667

connect@joshsegars.com

I am a designer, mentor and team builder with two decades of experience in product design, both as a founding designer and later stage transformational leader. With experience in retail, healthcare, artificial intelligence and entrepreneurship, I have a proven track record of leveraging design as a core business driver for complex and diverse industries. Always remaining hands-on, I am also comfortable at the tactical level, researching, designing, and coding along with my team mates.

Core Competencies

Leadership & Strategy: ROI-focused approach, design advocacy, stakeholder alignment, creative direction, team curation and mentorship

Design Excellence: driving business outcomes through design, proven UX/UI innovation, award-winning accessible design

Cross-Industry Impact: fitness & wellness, healthcare, financial services, enterprise resource planning, e-commerce

Tech & Process: design system modularity and scalability, cross-functional design integration, AI integration for design efficiency

Experience

Fitness Blender – Chief Experience OfficerJun 2019 – Present | RemoteTransformed the business from ad-supported YouTube content to a direct-to-consumer wellness subscription platform. Developed a user-centric growth strategy that led to 1.5x revenue over advertising income within the first two years.

Bright Health – Vice President, DesignJun 2016 – May 2019 | Austin, TXDrove design solutions for member onboarding and retention with a focus on maintaining in-network provider continuity. Built and scaled the design team through direct hires and service provider acquisition to support the business at each stage from startup to billion dollar enterprise.

CognitiveScale – Creative DirectorAug 2014 – May 2016 | Austin, TXCreated innovative product and experience design for early AI-powered B2B and B2C enterprise solutions. Worked closely with engineering teams to craft first-of-their-kind user flows for AI-driven interfaces. Increased company valuation with multiple U.S. design patents for AI-generated content and user feedback training models.

Elemental Blend – Creative Director / Co-FounderJan 2002 – Aug 2014 | Austin, TXFounded and operated a multidisciplinary design firm providing visual systems across print, web, and mobile platforms. Developed award-winning work for early CSS-based, accessible web design. Grew and expanded the business for 12 years leading to a successful sale in 2014.

Strategic Execution

MethodologiesZero to One (0→1), Human-Centered Design (HCD), Jobs-to-be-Done (JTBD)

Project ManagementSprint Planning, Scrumban, Atlassian Suite, Trello

Systems and OpsFigma, Adobe CC, HTML5, CSS3, Sass/Less, Final Cut Pro, Motion, Logic

Education

Academy of Art University2003 – 2004 | New Media

Continuing education for web design techniques, HTML, and CSS.

Texas Tech University1998 – 2002 | Design Communications

Graphic design studies, pre-press production, visual systems, and product packaging design with a minor in photography.