Google Doc Version
I am a designer, mentor and team builder with two decades of experience in product design, both as a founding designer and later stage transformational leader. With experience in retail, healthcare, artificial intelligence and entrepreneurship, I have a proven track record of leveraging design as a core business driver for complex and diverse industries. Always remaining hands-on, I am also comfortable at the tactical level, researching, designing, and coding along with my team mates.
Core Competencies
Leadership & Strategy: ROI-focused approach, design advocacy, stakeholder alignment, creative direction, team curation and mentorship
Design Excellence: driving business outcomes through design, proven UX/UI innovation, award-winning accessible design
Cross-Industry Impact: fitness & wellness, healthcare, financial services, enterprise resource planning, e-commerce
Tech & Process: design system modularity and scalability, cross-functional design integration, AI integration for design efficiency
Experience
Fitness Blender – Chief Experience OfficerJun 2019 – Present | RemoteLed Fitness Blender’s design transformation from an ad-supported YouTube channel to a direct-to-consumer wellness subscription platform, resulting in 1.5x revenue over advertising income within the first two years. Matured the design function by centralizing all design operations in-house, establishing a design system across platform, content and marketing, developing member integration channels into the design process, and building concept and usability testing protocols from the ground up.
Bright Health – Vice President, DesignJun 2016 – May 2019 | Austin, TXJoined as the founding designer and scaled the organization to 15 designers across UX Research, UI, and Design Technology, maintaining a 7-1 designer-to-engineer ratio for high-velocity product cycles. Led the creation of a design system spanning two lines of business consisting of web and native apps, and third-party tech integrations. Aligned product design strategy with business goals around cost savings, member engagement, and value-based care.
CognitiveScale – Creative DirectorAug 2014 – May 2016 | Austin, TXLed a distributed design team of 30+, accelerating design-to-build velocity across early AI-powered B2B and B2C enterprise products. Established a rapid prototyping system for proof-of-concept workflows, enabling sales and product teams to design and validate AI-driven solutions in real time with customers. Secured multiple U.S. design patents for AI-generated content and feedback loop interfaces, directly strengthening company valuation and IP position.
Elemental Blend – Creative Director / Co-FounderJan 2002 – Aug 2014 | Austin, TXFounded and led Elemental Blend as Creative Director over 12 years, building a multidisciplinary design practice that served hundreds of businesses across print, web, and mobile, with a focus on companies at critical startup and brand renewal stages. Championed accessibility-first design standards, earning recognition for early CSS and WCAG implementations. Scaled the firm's technology platform and book of business to a successful acquisition exit.
Strategic Execution
MethodologiesZero to One (0→1), Human-Centered Design (HCD), Jobs-to-be-Done (JTBD)
Project ManagementSprint Planning, Scrumban, Atlassian Suite, Trello
Systems and OpsFigma, Adobe CC, HTML5, CSS3, Sass/Less, Final Cut Pro, Motion, Logic
Education
Academy of Art University2003 – 2004 | New Media
Continuing education for web design techniques, HTML, and CSS.
Texas Tech University1998 – 2002 | Design Communications
Graphic design studies, pre-press production, visual systems, and product packaging design with a minor in photography.
Google Doc Version
I am a designer, mentor and team builder with two decades of experience in product design, both as a founding designer and later stage transformational leader. With experience in retail, healthcare, artificial intelligence and entrepreneurship, I have a proven track record of leveraging design as a core business driver for complex and diverse industries. Always remaining hands-on, I am also comfortable at the tactical level, researching, designing, and coding along with my team mates.
Core Competencies
Leadership & Strategy: ROI-focused approach, design advocacy, stakeholder alignment, creative direction, team curation and mentorship
Design Excellence: driving business outcomes through design, proven UX/UI innovation, award-winning accessible design
Cross-Industry Impact: fitness & wellness, healthcare, financial services, enterprise resource planning, e-commerce
Tech & Process: design system modularity and scalability, cross-functional design integration, AI integration for design efficiency
Experience
Fitness Blender – Chief Experience OfficerJun 2019 – Present | RemoteLed Fitness Blender’s design transformation from an ad-supported YouTube channel to a direct-to-consumer wellness subscription platform, resulting in 1.5x revenue over advertising income within the first two years. Matured the design function by centralizing all design operations in-house, establishing a design system across platform, content and marketing, developing member integration channels into the design process, and building concept and usability testing protocols from the ground up.
Bright Health – Vice President, DesignJun 2016 – May 2019 | Austin, TXJoined as the founding designer and scaled the organization to 15 designers across UX Research, UI, and Design Technology, maintaining a 7-1 designer-to-engineer ratio for high-velocity product cycles. Led the creation of a design system spanning two lines of business consisting of web and native apps, and third-party tech integrations. Aligned product design strategy with business goals around cost savings, member engagement, and value-based care.
CognitiveScale – Creative DirectorAug 2014 – May 2016 | Austin, TXLed a distributed design team of 30+, accelerating design-to-build velocity across early AI-powered B2B and B2C enterprise products. Established a rapid prototyping system for proof-of-concept workflows, enabling sales and product teams to design and validate AI-driven solutions in real time with customers. Secured multiple U.S. design patents for AI-generated content and feedback loop interfaces, directly strengthening company valuation and IP position.
Elemental Blend – Creative Director / Co-FounderJan 2002 – Aug 2014 | Austin, TXFounded and led Elemental Blend as Creative Director over 12 years, building a multidisciplinary design practice that served hundreds of businesses across print, web, and mobile, with a focus on companies at critical startup and brand renewal stages. Championed accessibility-first design standards, earning recognition for early CSS and WCAG implementations. Scaled the firm's technology platform and book of business to a successful acquisition exit.
Strategic Execution
MethodologiesZero to One (0→1), Human-Centered Design (HCD), Jobs-to-be-Done (JTBD)
Project ManagementSprint Planning, Scrumban, Atlassian Suite, Trello
Systems and OpsFigma, Adobe CC, HTML5, CSS3, Sass/Less, Final Cut Pro, Motion, Logic
Education
Academy of Art University2003 – 2004 | New Media
Continuing education for web design techniques, HTML, and CSS.
Texas Tech University1998 – 2002 | Design Communications
Graphic design studies, pre-press production, visual systems, and product packaging design with a minor in photography.
Google Doc Version
I am a designer, mentor and team builder with two decades of experience in product design, both as a founding designer and later stage transformational leader. With experience in retail, healthcare, artificial intelligence and entrepreneurship, I have a proven track record of leveraging design as a core business driver for complex and diverse industries. Always remaining hands-on, I am also comfortable at the tactical level, researching, designing, and coding along with my team mates.
Core Competencies
Leadership & Strategy: ROI-focused approach, design advocacy, stakeholder alignment, creative direction, team curation and mentorship
Design Excellence: driving business outcomes through design, proven UX/UI innovation, award-winning accessible design
Cross-Industry Impact: fitness & wellness, healthcare, financial services, enterprise resource planning, e-commerce
Tech & Process: design system modularity and scalability, cross-functional design integration, AI integration for design efficiency
Experience
Fitness Blender – Chief Experience OfficerJun 2019 – Present | RemoteLed Fitness Blender’s design transformation from an ad-supported YouTube channel to a direct-to-consumer wellness subscription platform, resulting in 1.5x revenue over advertising income within the first two years. Matured the design function by centralizing all design operations in-house, establishing a design system across platform, content and marketing, developing member integration channels into the design process, and building concept and usability testing protocols from the ground up.
Bright Health – Vice President, DesignJun 2016 – May 2019 | Austin, TXJoined as the founding designer and scaled the organization to 15 designers across UX Research, UI, and Design Technology, maintaining a 7-1 designer-to-engineer ratio for high-velocity product cycles. Led the creation of a design system spanning two lines of business consisting of web and native apps, and third-party tech integrations. Aligned product design strategy with business goals around cost savings, member engagement, and value-based care.
CognitiveScale – Creative DirectorAug 2014 – May 2016 | Austin, TXLed a distributed design team of 30+, accelerating design-to-build velocity across early AI-powered B2B and B2C enterprise products. Established a rapid prototyping system for proof-of-concept workflows, enabling sales and product teams to design and validate AI-driven solutions in real time with customers. Secured multiple U.S. design patents for AI-generated content and feedback loop interfaces, directly strengthening company valuation and IP position.
Elemental Blend – Creative Director / Co-FounderJan 2002 – Aug 2014 | Austin, TXFounded and led Elemental Blend as Creative Director over 12 years, building a multidisciplinary design practice that served hundreds of businesses across print, web, and mobile, with a focus on companies at critical startup and brand renewal stages. Championed accessibility-first design standards, earning recognition for early CSS and WCAG implementations. Scaled the firm's technology platform and book of business to a successful acquisition exit.
Strategic Execution
MethodologiesZero to One (0→1), Human-Centered Design (HCD), Jobs-to-be-Done (JTBD)
Project ManagementSprint Planning, Scrumban, Atlassian Suite, Trello
Systems and OpsFigma, Adobe CC, HTML5, CSS3, Sass/Less, Final Cut Pro, Motion, Logic
Education
Academy of Art University2003 – 2004 | New Media
Continuing education for web design techniques, HTML, and CSS.
Texas Tech University1998 – 2002 | Design Communications
Graphic design studies, pre-press production, visual systems, and product packaging design with a minor in photography.