Transforming Fitness Blender's business model from YouTube ad revenue to a freemium wellness platform took years and dozens of projects to fully realize. This study showcases a handful of impactful design implementations.

Originally a massive print campaign to help members stay in-network, the product design team consolidated the messaging into a succinct and highly personalized web app.

Disney wanted to explore emerging AI to help them take advantage of their growing portfolio of businesses. Disney Connections was a multimedia app that helped teens discover more relevant content as they grew into adulthood.

An ideation-to-build overview of a standalone project using AI both as a product feature and as a part of the design and dev workflow.

Crafting sailing experiences for friends and family starts months before a trip and lasts for a lifetime afterward. It is a labor of love that combines myriad design disciplines, event planning, hospitality, and creative problem solving every step of the way.

Transforming Fitness Blender's business model from YouTube ad revenue to a freemium wellness platform took years and dozens of projects to fully realize. This study showcases a handful of impactful design implementations.

Originally a massive print campaign to help members stay in-network, the product design team consolidated the messaging into a succinct and highly personalized web app.

Disney wanted to explore emerging AI to help them take advantage of their growing portfolio of businesses. Disney Connections was a multimedia app that helped teens discover more relevant content as they grew into adulthood.

An ideation-to-build overview of a standalone project using AI both as a product feature and as a part of the design and dev workflow.

Crafting sailing experiences for friends and family starts months before a trip and lasts for a lifetime afterward. It is a labor of love that combines myriad design disciplines, event planning, hospitality, and creative problem solving every step of the way.